Central Coast Orthodontics: Doubled new patients in the first month
In this case study, Dr Simon Deall and Dr Alistair King, a Content Maximiser client, share how they grew their orthodontic clinics’ new patients’ number by over 106% in the first month of working with us, during a global pandemic.
Read the Case Study.
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Who is the client?
Central Coast Orthodontics is a well established orthodontic specialist clinic in the Central Coast of New South Wales. It was found by Dr Gordon Hewlett back in 1984.
In 2009, they were joined by Dr. Alistair King, and soon after, they were joined by Dr. Simon Deall. With a passion for helping their local community for their orthodontic needs, they have decided to expand into the second practice in Erina.
What challenges did they have?
Being a specialist clinic, their patients have always come from referrals from other dental practices, or from word-of-mouth. They have never done any marketing to attract new patients.
In addition, the previous website they inherited was on Adobe Business Catalyst, which was approaching end-of-life. Hence, they also had an urgent need to have a new website.
Finally, there was increasing pressure from online competitors such as SmileDirect.
With the launch of the second practice, and recruited additional new staff, they want to ensure they are opened with a “bang”, and get as many new patients as possible.
Both Dr Deall and Dr King have the ambition to be the leading orthodontic practice in the Central Coast area. Hence, they want to make sure they partner up with an expert in digital marketing with experience in dental clinics to help them achieve their goal.
What did we do for them?
Our first step was a Business Acceleration strategy to understand where they were, where they wanted to go, and the challenges they were facing. Once we understood their situation, we mapped out a game plan that was customised for them in their geographic locations to bridge the gap, and get them to goal in a strategic manner.
Being located in regional New South Wales, and analysed their competitors, we identified an opportunity to help them dominate their market with Authority Marketing.
Next, we rebuilt their website so it is modern, fresh, and mobile responsive. We ensure there are plenty of videos to help them connect with their local community, increase the time people spend on site, and as well as implementing multiple funnels to drive their visitors to various conversions.
After the site has gone live, we turned on multiple traffic channels, including Search Engine, Google Ads, Facebook Ads, as well as different social media content marketing such as Facebook, Instagram and Google My Business to keep their brand in the forefront of their local community consistently.
Finally, we have also implemented a Customer Relationship Management to help them to get more Google Reviews, which is critical with local businesses.
We are getting great feedback from our local community on our social media posts and our videos!
Increase in social traffic in July 2020 vs May 2020
increase in new patients in July 2020 vs av. monthly new patients in FY 2019
ROI in marketing investment
Website Traffic Increase:
Increase in website traffic in July 2020 vs May 2020
Practice Growth Blueprint
We’ve put together a quick guide showing the strategies our clients used to:
- Bring in new patients to their practices and increase their patient count (even across lockdown and the restrictions they faced)
- Attract “higher value” new patients (patients who needed services like Invisalign, cosmetic dental work, crowns and veneers etc.)
- Beat Bupa Dental, by strategically using their size and resources against them (almost like Bupa was paying to grow our clients’ practices)
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I have been working full-time last month, which is really rare for me!
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