Dental House Group (2020): 30% increase in Gross Revenue with 5 weeks closure due to COVID19
I’ve been trying to do my own marketing for a while now, and approach a lot of other marketing agency. My marketing was in quite a mess before. There’s no structure in place, And I know that if I want to grow and scale more, I need more structure in my marketing. and I just don’t know how to do it.
Click play on the video to watch the full case study:
Watch the Case Study.
Book a consultation with Liza >
Who is the client?
Dental House Group was found by Dr Fong Yong in 2013 in Sunbury, Victoria. Since then, he has opened his second practice in Bacchus Marsh, Victoria in 2017. His third practice will be opening in October 2020 in New Gisborne, whilst his fourth practice will be opening in Melton in 2021.
Dental House Group is a full-service general dental practice focusing on restorative and family dental, and now also expanded into Cosmetic Dentistry.
What challenges did they have?
Dental House Group has been very successful in growing their practices with internal marketing. However, they had very minimal new patients from any of the marketing channels they have attempted, including the Search Engine, Cinema Advertising and Social Media.
They felt their marketing was fragmented and ineffective, and they wanted to grow their new patient base beyond referrals and word-of-mouth.
What did we do for them?
Our first step was a Business Acceleration strategy to identify where they were, where they wanted to go, and what was missing, as well as their local competitors. Once we identified the gap, we mapped out a strategy that was customised for them in their target market to bridge the gap, and get them to their goal in a holistic manner.
After the site has gone live, we turned on multiple traffic channels, including Search Engine, Google Ads, Facebook Ads, as well as different social media content marketing such as Facebook, Instagram and Google My Business to keep their brand in front of their local community consistently.
Finally, we have also implemented a lead nurturing system with a Customer Relationship Management System for their internal staff so no leads and enquiries get forgotten, and will always be followed up to book into a consultation.
I also liked the fact that your agency it’s very wholistic, strategic. So I don’t need to go to multiple providers like SEO guy or Google Ad guy. And then I have to try and manage everything myself. I can just talk to you and everything is taken care of.
increase in revenue in March 2020 vs March 2019 (with 1 week closed due to COVID19)
increase in new patients in FY 19/20 vs with FY 18/19 (with 5 weeks closed due to COVID19)
increase in gross revenue in FY 19/20 vs with FY 18/19 (with 5 weeks closed due to COVID19)
ROI in marketing investment
Sunbury Website Traffic Increase:
Increase in website traffic from 2020 vs 2019
Bacchus Marsh Website Traffic Increase:
Increase in website traffic in 2020 vs 2019
Practice Growth Blueprint
We’ve put together a quick guide showing the strategies our clients used to:
- Bring in new patients to their practices and increase their patient count (even across lockdown and the restrictions they faced)
- Attract “higher value” new patients (patients who needed services like Invisalign, cosmetic dental work, crowns and veneers etc.)
- Beat Bupa Dental, by strategically using their size and resources against them (almost like Bupa was paying to grow our clients’ practices)
CLICK THE BUTTON BELOW TO GET YOUR FREE COPY
You understand dentistry and you understand dental marketing that itself, it’s unique. I highly recommend you to other businesses and dental practices.
Do You Want This For Your Business?
If you want to experience this for yourself, then complete the form below, have a chat with Liza, and see if we are a good fit for each other.
More Clients' Wins
In the following video, Dr Fong from Dental House Group shares how one of his practices doubled and another tripled in yearly gross revenue…
In the following video, Dr Michael Ghobrial from Sure Dental, a Content Maximiser client, shares how he increased his average number of new patients by almost 70% compared to 2019, all during a global pandemic. But instead of me telling you about it here, why don’t...
In this case study, Dr Simon Deall and Dr Alistair King, a Content Maximiser client, share how they grew their orthodontic clinics’ new patients’ number by over 106% in the first month of working with us, during a global pandemic. Step 1 Read the Case Study.Step 2...
In the following video, Dr Judith Ong, a Content Maximiser client shares how she grew her new patients’ number by 59% in the month of June 2020 compared to June 209, and 60% in the month of July 2020 compared to July 2019, all during a global pandemic. But instead of...