According to the Dental Organization for Conscious Sedation (DOCS) Education, the main reasons people switch dentists are lack of phone etiquette and difficulty developing a relationship.

With phone etiquette as the number one reason for switching, consider whether it’s an area of your business that needs improvement. Using a friendly, professional demeanor on the phone helps your practice retain existing clients and build trust in new patients.

Call tracking is crucial in creating the ideal customer experience — before, during, and after a call with a potential or current patient acquired through inbound marketing methods.

• Call tracking contextualises each call. Knowing which ad or special offer brought a potential patient to you is powerful, especially when you can kick off a call with that context. Call tracking allows you to trace the lead back to the original marketing campaign. This intelligence about different campaigns’ effectiveness is helpful in budgeting — determining your most effective marketing efforts and ROI with precision.
• Call reporting surfaces insights and trends. Call tracking reports indicate frequent call times, when missed calls happen most often, and other key data points. Knowing this information, you can make hiring decisions more easily and get the coverage you need to prevent missed calls.
• Ongoing monitoring of recorded calls will ensure improvement. Listening to hours of recorded calls just isn’t efficient, which is why Call Tracking puts AI to work with Conversation Intelligence. With automatic transcription and AI to analyze call quality, our technology identifies issue areas like negative keywords commonly paired with an insurance provider’s name or billing, for example. With this knowledge, you can systematically correct issues that repeatedly arise with more precision, improving your patients’ experiences.
• Automatically qualify your calls. To direct urgent attention to patients, such as emergency patients, use Automation Rules paired with Call Tracking. Automatically qualify your calls by sending patients through a call tree menu. From the menu options patients select, you’ll be able to route the call accordingly. Based on insights from this process, you can identify trends around predefined keywords and optimize marketing content as a result. Feedback from real calls with patients can then directly inform your practice’s upcoming blog posts or ads.

Author: Nadine Melo

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Call Tracking is one of the services we offer to our Practice Growth Program clients. It is a program designed to help double dental practices in three years or less through digital marketing. It’s called the Practice Growth Program. We have helped one particular dental practice in less than a year, in just 10 months to be exact.

If you’re looking to invest in digital marketing for your business, we’d love to help you out. Click the button below to connect with us.

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